Services ZmeY Gorynych

Web-design. Web Design. Web development. Design sites

Advices(from English. Web design) - Industry web development and variety of design, tasked with designing user interfaces for Web sites or Web applications. Web designers create the logical structure of web pages think through the most convenient solution of information, as well as engage in artistic web design project. As a result of the intersection of two branches of human activity competent web designer should be familiar with the latest web technologies and possess the appropriate artistic qualities.

In the modern world,many spheres of human life can not do without the use of in order to achieve certain ends of the global computer network--Internet. New generation of usersInternet sees it as a basis for business. In connection with this most popular is this Internet product asWebsite. CCreation of websitesIs afer activity requires specific skills experience and creative thinking. We offer our clients a full cycle of action requiredthe performance whose creationand the work site will bring maximum results in marketing, FinanceOh imagewithferah company.

Stages of creating an Internet site:

1. Analysis of the future audience of the site to identify the target visitors.
2. Development of site structure to create a comfortable navigating the site.
3. Accumulation of the necessary information and schedules for posting on the site.
4. Creating site design.
5. Nesting Site.
6. Programming by.
7. Placing a site on hosting.
8. Promotion and advancement of site.

СCreation of websites - Is not only the establishment of representative office in the global network and informing potential customers about products and services,andprimarilypowerfulbusiness toolfor achievefollowing objectives:

• Фormirovaniya company's image and representation. In today's business world is already soвbut the company's own website Companyрobserved, as an indicator of its openness and stability. Оwriting on the site of products and services company saves time and money on the delivery partners and customers the necessary information.
• Уvelicheniya sales. Professional website development helps to create a brand and holdingadvertising andPR-company shares. Solve also the problem of building a loyal consumer audience. Besides, creation of sites and involves the organization of effective sales through the Internet, allow to deliver goods in the mode of on-line, choose a convenient form of payment for the buyer and the formation of the order.
• Оptimizatsiicommunicative functions andservice consumers. Sitescan activelyUseovatsya to maintain two-way communication with customers,partners improve the workflow of the company.
• СBoron marketing information and market monitoring. The site allows nditchoditsurveyыand questionnaireunlimited number of users - gathering is importantth for company information.
• Finding and attracting potential employees. Websiteyavlyaetsyaconvenientмand functionalm toolondborastaffа, It can be used to place information about job openings and company to get a summary of applicants for open positions.
• The presence of the site, the company will reduce the use of other means of communication and avoid the costs of their provision. СAit andactivitiesfurtherth hispromotionS --isgoodtool for public relations, not require additional financial investments.  
• Increasing competitiveness of the company as the Internet erases the spatial and temporal verge of doing business. Internet Tools used in crisis situations, when there is a need for urgent response to the changing market situation.

СCreation of websitesan advantage over other means of public relations, allowing you to update information in real time. Publication on the site of press releases and provide current information for buyers of their products much cheaper this process.

List issues that solved with the help of the site --Internet representation of the company - is growing.

Currently, the term web design is to understand the design structure of the Web resource ensuring ease of resource users. Less important part of designing a resource in recent years has been to bring the resource into compliance with standards W3C, that ensures the availability of content for people with disabilities and users of portable devices as well as cross-platform layout resource. Also directly with the design of adjacent sites in the internet marketing (internet marketing) ie promotion and advertising created a resource search engine optimization. Thus visual aids in solving various tasks, such as increase sales build confidence creating a certain image and others.

Creating a specification
Developing terms of reference for professionals involved in the project manager. Working with the customer begins to fill the brief, in which the customer gives his wishes regarding the visual presentation and structure of the site points out errors in the old version of the site, gives examples of competitors' sites. Based on the brief, manager of technical task given the capabilities of software and design tools. Phase ends after the approval of the technical requirements of the customer. It is important to note right away that the phases of designing web sites depend on many factors, such as site size, functionality problem to be performed by a future resource, and much more. However, There are several stages which necessarily exist in the planning of any project.

Design stages:

Design and model the main pages
Starts with a design usually in a graphics editor. Designer creates one or several design options, in accordance with technical specifications. This alone creates a design of the main page, designs and types of pages (for example: Article news product catalog). Actually "page design" is a graphic file, layered pattern consisting of the smallest image-layers of elements of the overall picture. In this case the designer should consider the limits of standard html (not to create a design, which then can not be realized by standard means html). Exception is Flash-design. The number of sketches and the order of their provision is negotiated with the project manager. Also project manager controls the timing. In a large web studios involved in the process of art-director, which controls the quality of graphics. Stage and ends with the approval of the sketch by the customer.

HTML-layout
The approved design is html-coder, which "cuts" a graphic image into separate images, of which subsequently adds html-page. This creates a code which can be viewed using the browser. A typical page will then be used as templates. In smaller studios, html-coding involved in a web designer.

Programming
More html-coder sends HTML-files programmer. Programming of the site can be as "from scratch", and on the basis of CMS - content management system. Web developers are often called CMS «engine. In the case of CMS should say that she "CMS" in some sense is a ready web site consisting of replacement parts. "Programmer" - in this case would be correct to call it simply a specialist in CMS, should replace the standard template shipped with the CMS to the original template. This original pattern and it should create a source-based "web design". When programming the site specialist appointed by the checkpoint dates.

The final stage of site development under the key is of course testing.
Web site design should adequately vyglyadt in different browsers. Timing controls project manager. Also at this stage involve the work of designer that he has supervision.

Hosting service Internet
Files site is placed on the provider's server and make necessary adjustment. At this stage, until the site closed to visitors.

Filling content and publication
Web site filled with content - text, images files for downloading, etc. d. Sometimes the texts are prepared professional studio sometimes the content deals with the person in charge of the customer. This is solved at the stage of technical assignment. If the content is made by the representative of the studio, this happens and is approved in parallel with other phases of the project.

Internal SEO-optimization.
Involves some modifications of the site. It begins with a definition of t. Mr. semantic core (Y SEOshnikov its own Fenia: )). Here we define the key words will attract the most interested visitors which to win the competition easier. Then these words put into the site. Texts links other tags are adapted so that would be search engines can successfully find their keywords.

External SEO-optimization.
Reduces usually to build the structure of incoming links. This is actually a promotion. By building a website external SEO-optimization is irrelevant. Since SEO-optimization is a form of shamanism - it is like magic, classified by "white" and "black"-such after which the site for two weeks gets into top, and then to the ban. This white SEO optimization is laborious and lengthy process value of which can be several times greater than the cost of site development.

Project delivery
Customer or his authorized person viewing the finished project and in the case If everything suits then sign the documents for the surrender of the project. Also at this stage is representative of the customer training skills in the administration zone of the site.

The process and result
The unique design is more expensive but also involves drawing from scratch, completely unique design for a specific order. Depending on the professionalism and / or policies of the company's web designer or develop the idea and concept design fully independently, or receives a number of requirements (color, style and so n. ), expectations and ideas from the customer or a creative director (art director) and tries to keep this trend in the design layout.

Sometimes the designer can offer design solution based on a template (or even his strange) This speeds up the work and would cost the customer less. Some designers even specialize in the production of design models to be sold as ready-made templates which can then be bought and used by less experienced designers or web masters for the production model sites (in fact, without a unique design). Sometimes the development of web-design is called a small rebuild and adapt a template for a specific order.

The end product of a web designer is to design the layout: picture, represents the expected future appearance of the pages, of approximately 960h640 px (pixels) - size is the average standard associated with the need to further bind to different screen resolution. Picture This is a multilayered, where, the discretion of the designer, Almost every detail - a separate layer, attached to other segments, pictures, due to what can be easily implemented refinement replacement rebuild and other tasks. Depending on the ideas and objectives of the model can include photos, complex collages illustrations Text layers unique icons.
For the main page, and sometimes internal draw some layouts with additions or changes in accordance with the subject of the page.

Images may initially be vector or raster, met in Adobe Illustrator, Adobe Photoshop or other visually, but image coder, usually converted to raster format.

To demonstrate the client image is usually translated into a simple single-layer and the usual image format.

Our company will be glad to cooperate with you in creating yourInternetpredstvatelstva!